What if I told you that adding one more service could radically change your marketing agency’s growth trajectory? What if it was something that would be easy for you to do and not require any additional funding or infrastructure changes? One of the most common complaints among agencies is a lack of creativity, and the best way to combat this is by diversifying your offering.
This article will share several service offerings you can add to bring more value to your clients and more income to your bottom line.
Should you diversify your services?
Before you consider adding new services to your agency offering, it is essential to consider your company goals and your customer base. Take time to view the purpose of your agency and what you wish to bring to the table. There are many great reasons to diversify your services, but there are reasons not to as well. Let’s explore some pros and cons:
- You can appeal to a broader range of clients. The more services you offer, the greater the chances of having clients from all walks of life and business types.
- New services give your agency a fresh look in the eyes of potential customers, which could increase trust and engagement. People often gravitate towards someone knowledgeable and well-versed in a variety of topics.
- Your company will be able to charge more for its services. Offering more services can be a great way to increase your bottom line and benefit from higher margins.
- Having diversity in your service offering protects your business if another service becomes obsolete. For example, suppose Google’s algorithms change, and your SEO services no longer offer as much value as they used to. In that case, you may be able to fall back on providing marketing consultations or something else entirely different.
- New services require additional time and resources, which can increase the workload on your staff.
- If you want to add new services, you will need to do some training to provide the best version of these services. While this is not a significant undertaking, you will need to allocate time and resources towards training sessions for at least their initial implementation.
- Customers may not like the idea of being forced to pay for certain services. For example, you may have a client who only wants SEO services and not the other types of services you offer.
- Expanding your service offering can be highly stressful for companies since they will need to train staff members on new material and build new systems for this service. However, if done right, this can be a significant growth opportunity for your business.
As you can see, there are both pros and cons to expanding your service offering. Before you consider adding anything new, take time to consider how it will impact your company goals and whether or not this is the right move for your current situation. Now that we have covered the basics of why you should add new services, let’s discuss some specific areas that can benefit your agency.
Services to consider
Many agencies offer digital marketing, content creation, social media management, website design/development, SEO optimization, email marketing campaigns. You can also provide additional services that will create extra revenue streams for your company. Offering these types of services is often referred to as “vertical integration” or “creating a suite.” This type of expansion can increase the total number of clients you serve while maintaining higher margins per client because you are not splitting your time between too many projects at once. This is a great way to help grow your agency and expand the types of services you offer.
Many companies are aware that they need help with their marketing campaigns, but they don’t always know where to turn for assistance. If you currently offer marketing consultation services, this is a great starting point for expanding your services since you could provide strategy advice on any number of things. Some examples include:
- SEO (Search Engine Optimization)
- Social Media Marketing (SMM)
- Content Marketing Strategy
- Email marketing campaigns
- Video advertising strategies
- How to use influencers or other forms of online personalities for campaign outreach etc.
These are just a few examples of what you can offer with your consulting services. Most companies know they need to do something but don’t always have the proper knowledge or expertise to do so independently. You could provide them with the knowledge and expertise they need to be successful online.
Digital marketing has become one of the most profitable ways to market a business. Most businesses in today’s era have some form of online presence, and at least some aspect of their marketing strategy is focusing on digital platforms. The world is increasingly online-dependent, and digital marketing agencies have been rising to meet this demand. When you offer digital marketing services, you can provide a variety of essential strategies that will help drive business for your clients. Keep reading to get some ideas for digital marketing services you can add to your core service offering.
Offering SEO optimization is one way to increase revenue for your business. The goal of search engine optimization (SEO) is to improve website rankings. For example, if your client’s website is on the second page of Google and you help them climb to be number one or even just in the top 10, that can bring a lot more traffic and open up clients to a whole new customer base. Correctly done SEO can help drive profits for your agency by landing you more contracts with more prominent clients who are willing to pay more for your service. You can offer SEO strategy sessions, conversion rate optimization campaigns, and Google analytics analysis and reporting as part of these services.
Email marketing is one of the best ways to communicate with current and potential clients consistently. It’s an incredibly vital tool for companies that rely heavily on e-commerce since email is a way to maintain relationships, generate sales, and bring in revenue. You can also offer email marketing services to help your clients better understand the way their campaigns work and how they impact consumers.
Website design is another one of the more popular services offered by many marketing agencies. The role of a website in today’s world cannot be understated, as it is often what potential clients use to gather information on your company before they decide whether or not to work with you. Hiring an agency with the right expertise will help ensure that your website is correctly structured and optimized for several potential search engine factors.
Chat marketing is another service you may want to consider. Chatbots and Messenger marketing strategies are becoming increasingly popular. With chatbots, you can offer a 24/7 customer support line that is programmed to answer questions and deliver messages about your business. This can be particularly helpful for companies with retail locations or looking for ways to provide round-the-clock service without the need for actual employees on their payroll. Chat marketing is still in its early stages, so it’s a great time to launch this service for your clients looking for the latest and most innovative ways to reach prospects and customers.
Social media marketing services are another way to increase the range of high-quality services you offer to your clients. Social media often relies on creativity, as companies try to separate themselves from the competition by using different tools, such as custom hashtags or unique images. Successful social media marketing requires not only creativity but also attention to detail and the ability to monitor your campaign on an ongoing basis.
5 Social Networks to Consider:
LinkedIn is one of the most powerful social media platforms today, as people use it to network with professionals in their chosen career fields. These days, you need a strong LinkedIn page if you want potential clients or employers to view you as an expert in your field. Since LinkedIn is often used for business development, hiring an agency with the proper knowledge of optimizing your LinkedIn presence can help further your career in the digital world.
In recent years, Instagram has become a compelling social media platform. It is now the fifth most-used social media site in America, with 1.22 billion global active users. (Source) and is extremely popular on a worldwide scale. In the past year, Instagram has changed the game with new offerings like Reels and introduced many new tools and money-making opportunities for creators in the space. These expanding features open up many service opportunities for digital marketing agencies wanting to offer Instagram services to clients.
TikTok has been around since 2017, and in that short time, it has amassed a staggering number of users at 689 million and is currently the 7th most popular social media app in the world. (Source). If your agency has clients targeting young adults, TikTok is an excellent solution. In the United States, 47% of the platform’s user base is between the ages of 10 and 29. If you plan to offer services for this platform, be sure you sharpen your skills in micro-video content and check out their ad platform, which has been garnering some praise from many marketers as of late.
Pinterest is an extremely popular social media network that most marketers often overlook. It has become a go-to tool for many companies who want to build a strong brand presence and gather leads that they can convert into future customers in the past few years. In 2019, Pinterest revealed a new ad offering to make it easier for companies to gain a larger audience on the platform. However, if you want to use this tool, you need to have an agency that has a strong understanding of how advertisements work and what they can do to boost traffic and sales.
YouTube has been around for many years now, and it continues to be one of the more popular social media platforms. It is currently ranked the second most popular social media platform and has over 2.2 billion users to date (Source). This is because it offers something unique that no other network can currently offer: user-generated videos. Millions of people use this platform to share their content with fans all across the globe. If you plan on providing YouTube services to clients, you must have the proper equipment and personnel to work with video content. Video editing, scripting, video optimizing, and YouTube advertisements are just some of the services an agency could offer in this space.
Whether you are looking to obtain new clients with your new service offerings or expand to current customers, your agency can benefit from diversifying its service offering.
The benefits of a diverse service offering are huge for agencies looking to grow. Not only can it help you get more clients, but diversifying your offerings will also allow you to provide a better customer experience and increase your company’s profitability. With all these reasons in mind, we hope that this article has helped steer you into making the right decision about how best to utilize our agency’s services moving forward!