Much has been said about the future of content marketing, but little is known for sure. In 2022, however, things will be very different. Content will be more engaging, more creative, and more effective. Here’s how you can make sure your content marketing is ready for the future.
Podcasting is on the rise, and for a good reason. Audio content is more engaging and more accessible to consume than text or video. In 2022, audio will become even more important, so make sure you start podcasting if you haven’t already. Free tools like Anchor.fm make it super easy to create a podcast right now and have it syndicated to all the top podcast sites, including Spotify and Apple podcasts.
Podcasting is an excellent investment of your time as it is relatively easy to do, you don’t have to be on camera, and the popularity continues to grow. Podcast listenership has grown 29.5% in the last three years. (Source). Podcasts are great for branding yourself. If you put the time into producing an engaging show, it can reach a much wider audience than any social media post or blog. You also have the opportunity to upsell your products which can substantially boost your earnings.
In 2022, the content will need to be more creative than ever before to break through the noise. This means thinking outside the box and trying new things. If you look at the most successful creators and brands online, you will see one thing they share in common. They are unique. So remember, you are not for everyone, but that is a good thing! Embrace your style and ways of doing things and watch the right customers come to you like a moth to a flame.
Focus on engagement
In 2022, the content you create will need to be more engaging than ever to keep people’s attention. This means using storytelling, visuals, and other techniques to capture people’s interest. If you can get people to engage with your content, they are more likely to convert into customers. So, for example, if you have a perfume store. Instead of just sending people to your e-commerce site, maybe create a storytelling series around your perfumes and characters that use them, or try presenting a choose your own adventure love story featuring your fragrances. Thinking outside the box and letting your audience be a part of the experience are great ways to encourage engagement.
Don’t forget mobile.
In 2022, most people will be using mobile devices to access the internet. This means you need to be optimizing all your content for mobile devices. If it’s not, you’re likely to lose out on many traffic and potential customers. Make sure your website is mobile-friendly and that all your content is easy to read and navigate on a mobile device. We now live in a mobile-first world; it is time to get your business on that same page.
Invest in video
In 2022, video content will become even more essential than today. There’s lots of opportunity for people who aren’t necessarily trained actors or are uncomfortable on camera. So if you’re not already creating videos, start doing so in 2022. You can use tools like Wave Video, Luman5, or Descript to get started with video today!
Make automation and artificial intelligence your friend
In 2022, the idea of content marketing may seem like a thing of the past. That’s because, in 2022, technology will make it possible for your business to use artificial intelligence and automation tools to create better content in less time than ever before. From chatbots built with ManyChat, to content written by ai with Jarvis, there are so many ai levels that can help make your business run better. It will likely take some people by surprise when they realize how much their businesses can benefit from automation, but once they start using it, they’ll be hard-pressed to go back.
Retain your personal touch
Regardless of how technology advances, one thing will remain true: good content marketing always needs a human touch. In 2022 and today, you need to make sure that your business represents real people with real stories to tell. No matter how automated your marketing becomes, it’s always essential to have a human element that connects with people on an emotional level. So make sure you never lose sight of your customers, and always keep the human element front and center in your content marketing strategy.
What are your thoughts on the future of content marketing? How many of these tips have you tried in your own business to drive sales and engage customers? Remember that if you’re seeking new methods to develop your marketing business or want ongoing assistance through coaching, training, and masterminds, the Baby Got Bot Insiders Membership is designed just for you! Let us know in the comments below.